From assembling Hygipods on the factory floor to leading the Sales Department, Cameron Rowles has spent the past nine years growing alongside Trovex. Now Sales Director, he heads up a high-performing team committed to supporting customers in meeting critical hygiene requirements throughout their projects—by selecting and specifying the right products to deliver hygienic interior solutions across the UK healthcare sector.
We caught up with Cameron to explore his journey through the business, what motivates him, and how Trovex is helping NHS Trusts achieve greater standardisation, compliance, and peace of mind.
Guiding projects from brief to handover
Cameron’s day starts early.
“I’m usually in by half six,” he says. “Then we have a team huddle at seven to align on key objectives for the day. Each team member is accountable for what they’ve committed to — that sense of ownership is really important to us.”
As Sales Director, Cameron is responsible for more than just targets. He oversees client negotiations, project pricing, and strategic reporting to senior leadership and the board. But at its core, his role is about supporting the sales team to move projects from specification through to the point of delivery — when they’re handed over to operations.
“From quoting to client conversations, I like to stay close to the projects. The feedback we get every day helps us adapt and improve — it’s what keeps things moving.”
A journey built on hands-on experience
Cameron joined Trovex at 18 — starting, quite literally, from the ground up.
“My first role was on the factory floor, putting together products like Hygipod and Hygidoor. That experience gave me a deep understanding of how our products are made and why they work in healthcare settings. It’s still invaluable today.”
After a few years, he transitioned into a junior marketing and sales role, focusing on outreach and early-stage client relationships. That evolved into a full sales consultant position, managing projects from lead to close and developing long-term client accounts.
By the end of 2023, Cameron had become Business Development Director — and as the team expanded, the role naturally split into two. He was appointed Sales Director, continuing to lead the now separate sales division.
“It’s been a privilege to grow with the company — and to now lead the team that brings these solutions to life.”
Solving problems, building relationships
At the heart of Cameron’s role is problem-solving and building lasting client relationships through trust and performance.
“I enjoy working with clients at all levels — especially helping them navigate complex challenges. Whether it’s product selection, compliance, or value engineering, we’re there to make the process easier.”
The sales process, for Cameron, isn’t just about closing deals. It’s about adding value — and proving why Trovex stands apart in a competitive industry.
“There’s satisfaction in helping someone see how our products solve their problems — and then seeing that trust grow over time.”
Fast paced. Rewarding. Challenging.
When asked to summarise his role in three words, Cameron didn’t hesitate.
“No two days are the same,” he says. “But that’s what makes it exciting.”
Tackling inconsistency in healthcare environments
One of the biggest challenges Cameron sees in the sector is the lack of standardisation across NHS projects.
“We supply over half of the NHS Trusts in the UK, and one of the recurring issues we hear about is inconsistency in FF&E — furniture, fittings and equipment. Using different suppliers for different projects leads to headaches for estates teams and maintenance.”
It’s a challenge Trovex is uniquely positioned to solve.
“Our one product family has been developed over more than a decade, specifically to address these pain points — for installers, end users, and maintenance teams. We’ve refined the range based on real feedback and created a consistent, antimicrobial finish that enables like-for-like replacements and long-term maintenance planning.”
The result is a cleaner, more cohesive environment — and greater confidence for NHS decision-makers.
Future focused, client-led
Cameron’s vision for the future is clear: keep listening, keep improving.
“We’re not just here to sell. We’re here to solve — and to support our clients with durable, hygienic, and compliant solutions that stand the test of time.”
As Trovex continues to grow, it’s people like Cameron with real, lived experience of every part of the business who ensure that growth is rooted in understanding, excellence, and partnership.
Get in touch today to explore how our integrated solutions can support your healthcare environment:
